Work With Us
Every business starts in a different place, so every engagement starts with understanding where you are today.
We assess your current digital presence, identify the highest-value opportunities and then work through them in order of impact.
The priorities are governed by the opportunities we identify in our assessment, and the commercial direction you are pursuing.
As your business grows and search behaviour changes, we continue refining and strengthening your Digital Authority.
Most importantly, the vast majority of this work happens behind the scenes. You keep concentrating on your business while we build your digital authority in the background.
How We Work
We keep the process simple.
Discover
We learn about your business, your clients, your services and your commercial goals.
Assess
We audit your website, search visibility, technical foundations and existing content to understand where the opportunities are.
Build
We prioritise the work that will have the greatest long-term impact and begin strengthening your Digital Authority. We begin with the Technical Foundations, and once we have mapped and structured your website to maximise digital visibility and navigability, we begin adding digital mass - quality technical content that reflects the expertise you want to share, and answers the questions your clients are asking.
Refine
Every month we review performance, learn from the data and continue improving the system. The metrics we assess are not digital or SEO related, but the quality, quantity and suitability of organic enquiry to your business.
Digital Authority is built through continual refinement, not one-off projects.
What We Actually Do
Every business is different, but our work typically includes:
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Search intelligence and opportunity analysis
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Technical website improvements
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Service page development
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Technical content writing
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Case studies
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Structured data and search optimisation
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Internal linking and information architecture
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AI and search visibility improvements
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Performance review and ongoing refinement
We use the right tools for the job rather than following a fixed marketing package.
What we Don't Do
We generally don't provide:
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Website design
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Website development
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Branding
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Graphic design
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Social media management
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Google Ads
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Content for the sake of content
When specialist skills are needed, we're happy to work alongside your existing designers, developers or marketing team.
Investment
$6,000 + GST per month
Every engagement includes the same ongoing strategy, implementation and refinement.
There are no variations, packages or tiers.
Digital Intelligence is a powerful system. Like any system it requires all parts to function properly and provide ROI on your investment.
Commitment
Digital Authority takes time to build.
We ask for an initial three-month commitment to establish the foundations and begin generating observable improvements.
After that, engagements continue month-to-month with 30 days' notice.
How long we work together depends on your business and what you want to achieve. Building Digital Authority isn't a one-off project, but neither is it something every business needs forever. We'll always be honest about what we think will deliver the best outcome for your business.
Is Layman Right For You?
We're probably a good fit if:
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You sell technical expertise rather than products.
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Your projects are valuable enough that one new client matters.
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You're looking for long-term commercial results rather than quick marketing wins.
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You want a strategic partner, not another marketing agency.
If that's what you're looking for, we'd love to have a conversation.