Work With Us

Every business starts from a different position, so every engagement begins with understanding where you are now, where you want to go and what is most likely to move you forward.

We identify the highest-value opportunities and work through them in order of commercial impact, refining the approach as your business and the market evolve.

Most of the work happens behind the scenes. You concentrate on running your business while we build and strengthen your Digital Authority.

How We Work

We keep the process simple.

Discover

We learn about your business, your clients, your services and your commercial goals.

Assess

We audit your website, search visibility, technical foundations and existing content to understand where the opportunities are.

Build

We prioritise the work that will have the greatest long-term impact and begin strengthening your Digital Authority. We begin with the Technical Foundations, and once we have mapped and structured your website to maximise digital visibility and navigability, we begin adding digital mass - quality technical content that reflects the expertise you want to share, and answers the questions your clients are asking.

Refine

Every month we review performance, learn from the data and continue improving the system. The metrics we assess are not digital or SEO metrics, but the quality, quantity and suitability of organic enquiry to your business.

Digital Authority is built through continual refinement, not one-off projects.

What We Actually Do

Every business is different, but our work typically includes:

Search intelligence and opportunity analysis
Technical website improvements
Service page development
Technical content writing
Case studies
Structured data and search optimisation
Internal linking and information architecture
AI and search visibility improvements
Performance review and ongoing refinement

We use the right tools for the job rather than following a fixed marketing package.

What We Don't Do

We generally don't provide:

Website design
Website development
Branding
Graphic design
Social media management
Google Ads
Content for the sake of content

When specialist skills are needed, we're happy to work alongside your existing designers, developers or marketing team.

Investment

$6,000 + GST per month

Every engagement includes the same ongoing strategy, implementation and refinement.

There are no variations, packages or tiers.

Digital Intelligence is a powerful system. Like any system, it requires all parts to function properly and provide ROI on your investment.

Commitment

Digital Authority takes time to build.

We ask for an initial three-month commitment to establish the foundations and begin generating observable improvements.

After that, engagements continue month-to-month with 30 days' notice.

How long we work together depends on your business and what you want to achieve. Building Digital Authority isn't a one-off project, but neither is it something every business needs forever. We'll always be honest about what we think will deliver the best outcome for your business.

Is Layman Right For You?

We're probably a good fit if:

You sell technical expertise rather than products.
Your projects are valuable enough that one new client matters.
You're looking for long-term commercial results rather than quick marketing wins.
You want a strategic partner, not another marketing agency.

If that's what you're looking for, we'd love to have a conversation.

Get in touch